As you’ve come to know me, I’m always focused on the latest internet-based tools, strategies and technology for entrepreneurs and small to midsize businesses, generally.
Well, Mobile is THE new mandatory element to gain traction in your business and KEEP your customers coming back, in some industries, even replacing the need for websites!
Our tag line says it well: Your customers are mobile, is your business?
It’s been such an exciting time and things have been ramping-up so quickly that both Randy Gage and Laura Stack jumped on board to be part of our Advisory Council, but maybe it’s just because they love their Fewer Pixels App so much.
Mobile has become a critical necessity for any business and there’s no indication of it slowing down. Everyone is walking around with their iPhone or Android glued to the palms of their hands. People are bumping into each other on the streets because they’re more focused on that little screen than where they’re walking. (I’m sure you’ve seen it too…or done it! I know I have.)
Isn’t it incredible though? Smartphones haven’t been around for all that long, yet it’s already hard to imagine a world without them, isn’t it? Everything is going mobile.
And for good reason.
It’s where EVERYONE is because they WANT to be, not because someone or something has TOLD them they need to be. Smartphone users are never more than 5 feet of away from their phone within a 24 hour period.
People are mobile and they want to be able to access everything from their Mobile Smartphone.
In fact, over 65% of smartphone users are now buying online.
Business is catching onto this FAST. In fact, many of the big companies that we all are familiar with have adopted a “mobile first” attitude toward any new product, service or website they create. They are building for the mobile device first, because that’s where people are.
It makes a lot of sense too.
About a year ago I “got it” and shifted my business model toward the Mobile space and have been hard at it building mobile apps for businesses ever since. There’s a huge need.
The main emphasis for Fewer Pixels is to provide powerful, practical and user friendly (not to mention gorgeous!) Mobile Apps for businesses as a mobile extension to their marketing. We like to say that it’s like “putting your business inside the pocket of your customers.”
And it’s really kind of like that.
In fact, we’ve discovered that small businesses can actually be quite slow to realize the important of mobile. Which is unfortunate…they aren’t realizing it quick enough and leaving HUGE revenue on the table.
NOT having a mobile ready website or a mobile app for their business is actually HURTING them. That’s because more and more folks just aren’t using desktops anymore. I’ve heard this from people over and over again!
When prospects get to a website that isn’t mobile ready, more often than not it ends up being a bad experience.
Did you know that 57% of users will hesitate to recommend your brand or business if they had a poor experience on your mobile website?
How could it not be? The information is hard to see plus the formatting of the site is all whacked out. It’s a turn off. First impression, gone! It’s because Mobile has now become a way of life and consumers now demand an enjoyable, useful and relevant experience regardless of what device they’re on.
So the user will just back out and go look for whatever it is they’re searching for from somewhere else. A company that is paying attention to THEIR needs; keeping up with the latest way to communicate where THEY are.
A bad mobile experience will turn them off so much that they will only do business with a company that IS mobile ready.
Restaurants are a good example of this…
Google stated earlier this year that “Mobile made up 62% of popular restaurant related searches on Valentine’s day”. Whoa! 62%?? That’s huge!
Some restaurant owners have shared with me that more than half of their daily website traffic is from a mobile device.
And the trend is accelerating. It’s predicted that sometime in 2013 there will be over 1 Billion active smartphones in the world. Over 2 million smartphones are being activated every day. A billion is inevitable.
Tim Cook, Apple’s CEO, stated that “the post PC revolution is happening all around us at an amazing pace. This is a world where the Desktop Computer is no longer the center of your digital world. We’re talking about a world where the new devices, the devices you use the most, need to be more portable, more personal and dramatically easier to use.”
So here’s my point…there’s little doubt that the entire globe is going mobile. It’s the fastest growing industry in the history of the world and it’s not about to slow down anytime soon.
Fewer Pixels Inc is positioning itself right in the thick of this Mobile Revolution. We are actively designing and building beautiful custom tailored Mobile Apps for a wide range of businesses, and we’ve only just gotten started.
If you’re a small business owner who already recognizes this trend and you want to fill the need of going mobile in your own business, you’re why we’re here. Let us help you get your own beautifully designed mobile app up and running as soon as possible to make your business grow on the mobile devices of your prospects and customers.
I look forward to helping you Mobilize your business.
David and his team knocked it out of the park with our Mobile App. It turned out so much better than I expected resulting in both a beautiful and highly functional app. It gets compliments from everyone I share it with. Thanks for making this App creation process so easy and enjoyable.
Trey Crouch, Trey Crouch’s Wheels on Credit