Business Mobile App clients often ask how they promote their new mobile app after it’s finished and published in iTunes. They know that it’s not enough just to create a mobile app and get your customers to download it. If that’s the end goal, it’s just going to sit there on their smartphones never to be opened again and that’s just a waste of their time and money.
But yet, that’s what a lot of companies are doing…as if just having an app is enough to take care of their mobile marketing initiatives. It’s simply not.
What you can do to promote your app doesn’t have to be complicated or difficult. It doesn’t have to take much time either. There are a bunch of ways you can put your customers and app users to work for you to promote your business.
Here are four easy ways:
- Build customer loyalty. Everyone likes to feel included in something special, so make customers feel like VIPs by offering discounts, coupons, and promotions just for using the app.
- Create viral buzz. Encourage customers to use the mobile app to quickly tell all of their friends about the business using the built-in sharing capabilities of Facebook, Twitter, LinkedIn, your blog, SMS, and Email.
- Grow customer lists. A mobile app can gather names and email addresses from directly within the app and easily export them into the top email marketing campaign services to be used in additional emails.
- Get instant feedback. Mobile apps allow customers to leave feedback on fan walls, share photos, make restaurant reservations, and send comments in a variety of ways.
Try implementing some of these ideas into your business mobile app marketing campaign and you’ll see results quickly. Asking your customers and app users to promote you isn’t something you should hesitate to do, afterall, they value you and can usually think of several of their friends and colleagues that could also benefit from doing business with you, and word of mouth marketing is the best kind of marketing there is.